Could deepfakes be a new, more immediate threat to your organization’s cybersecurity?
Potentially, yes.
However, before we sound any alarms, we want to underscore that being aware of the risks is far more important than being intimidated by the risks. Understanding your organization’s vulnerability and creating a proactive plan to mitigate the risks before they become a true security threat is the key.
Below, we’re exploring what deepfakes are, the risks that they pose and what you need to know about cybersecurity management for your business.
What are deepfakes?
Deepfakes are AI-generated or altered images, videos or elements that show an existing “thing” or asset as something that it isn’t. It’s gross misrepresentation and can cause a lot of damage for brands, organizations and public figures. Most notable and recent examples of deepfakes include the pop-culture moment of inserting Jerry Seinfeld into “Pulp Fiction”, or when Tom Cruise made an “appearance” on his non-existent TikTok.
While these don’t sound all that threatening, deepfakes can take on an entire life of their own – affecting a brand’s perception, trustworthiness and authority in its native market.
What risks do deepfakes pose throughout a business’ lifespan?
Cybersecurity experts are now concerned about potential risks during live interviews, authentication processes and identity impersonation throughout the hiring process – unlocking a Pandora’s Box of risk as the technology matures. We’ll explain a bit more of these concerns below for your consideration and strategy.
HR departments across industries are choosing to invest in technologies that save time and streamline the hiring process. Technology commonly used to interview (such as AI-assisted live interviews and identification “rounds”) has not yet been made foolproof against these types of attacks – allowing the entire process to be potentially compromised by deepfakes.
As there isn’t (and can’t truly be) a web-wide solution to this problem, organizations must take it upon themselves to tighten down their hiring processes and be mindful of the risks. Sometimes, taking it analog can be worth it to avoid the legal trouble and risk that misrepresentation could cause.
Beyond this, as more organizations move to a 2FA and cloud network environment, many are relying on multiple daily authentication events to adhere to a Zero Trust security policy across the network. Current concerns are that sophisticated AI-based deepfakes could cause problems & lead to network compromisation and leaks of sensitive data.
While this situation seems dire, many experts are considering biometric security alternatives as a possible solution to mitigate the risks. However, beginning to craft your strategy now is a strategic move that could lead to exponential preventative reward.
Leverage the full power of your tech stack with CHIPS!
Who are we? CHIPS is a strategic technical agency that’s ready to partner with you in your success at every point in your business’ growth. From streamlining your operations to securing your networks, we’re here to create customized security solutions that are perfectly suited to your needs. For more information and to get started today, please give us a call at 651.407.8555.
