Cybersecurity strategies and lapses are still a significant threat to companies at all levels of scale in 2023 – which means that business leaders need the confidence and assurance that comes from solid data protection and backup strategy. Our experts have reviewed and compiled the top trends to leverage in 2023 to give your brand the best possible results, keeping you comprehensively protected from some of the most malicious and rapid-spreading cybersecurity threats this year.
Read on to learn more about the trends you should know about in cyber defense and network protection this year.
1. Virtual balkanization
You may never have heard of this – however, this trend directly affects every member of your consumer base and could lead to security issues if not adequately addressed. Balkanization of the internet refers to the grouping of demographics by specific lists of attributing factors, often determined by data pulled from any one of the hundreds of millions of e-crawlers. With legal safeguards (such as GDPR) in certain regions, this will be something to keep in mind as you build out your compliance and data integrity strategies for the new year. The sophistication of tech may pose unknown risks to your clients and your legal standing if your organization is found to be non-compliant with regulations.
2. Budget re-allocation and insurance policies specifically for cybersecurity use
Brand experience and perception can be seriously tarnished in the event of a data breach, which could dictate the budgetary allocations set aside for cybersecurity in 2023. There may be a broader selection of offerings for cyber-specific insurance plans, offering compensation to help offset the costs of brand reinforcement and security measures in case of a breach or subsequent claim. While there are plans available as of this year, there aren’t nearly as many policy types or variations as other traditional business plans would have. We expect to see more of this in 2023 as technology continues to evolve.
3. Enhanced security awareness and transparency
The general public is far more aware of data security and risks than in the previous decade; so we expect to see additional initiatives around awareness and clarity within organizations, respectively. This will benefit the general population, as more become aware of common cybersecurity risks and scams, despite the sophisticated advancements we’ve seen over the past few years. Organizations can leverage this as a core framework, appealing to a broader, more attentive audience.
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Looking to optimize your tech stack and strategy? Connect with the team at CHIPS today. We’re here to help provide expert support to help you establish your brand quickly, leveraging technology and sophisticated defense strategies to give your brand the best possible framework. For more information and to get started, please visit our website.